Barbenheimer: A Surprising Battle of Messaging and Framing
A review of what Barbie and Oppenheimer do well and bad with messaging
Barbenheimer emerged as a meme to talk about the joint release of Greta Gerwig's pink and feminine metacommentary Barbie and Christopher Nolan's brooding and masculine Oppenheimer. Soon the Internet was ablaze with talks of double features, promotional deals, and fans coming to the theaters dressed to the nines in pink.
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